About Us

Overview of Needle Eye’s journey and commitment to craftsmanship

Immersed in an unwavering pursuit of excellence, our craftsmanship finds expression in the ancient artistry of zardozi embroidery. We set the stage for opulence and grandeur, weaving intricate stitches that narrate tales of devotion and mastery, transforming our creations into wearable masterpieces.

We redefine elegance, transcending the realms of mere fashion. Witness the ethereal cascade of our sarees, blouses and the resplendent allure of our lehengas. Each creation embodies our unwavering commitment to craftsmanship, unveiling the inherent beauty within.

Vision

At Needle Eye, our vision is to become the ultimate destination for Indian brides  seeking the perfect wedding ensemble. We aspire to create designs that not only enhance their beauty but also reflect their unique personality and style. We aim to be recognized as a symbol of elegance, craftsmanship, and exceptional customer service in the bridal wear industry

Mission

Our mission is to empower brides by offering them a diverse range of meticulously crafted bridal wear that embodies their dreams and aspirations. We strive to blend traditional artistry with contemporary aesthetics, using luxurious fabrics and intricate embellishments. Through our exceptional designs and personalized approach, we aim to make every bride feel like the epitome of grace and beauty on her special day.   

About the designer

Sakina Ahmed, commenced her artistic journey from humble beginnings, crafting her exquisite designs within the confines of her garage alongside a single skilled artisan. With an innate sense of aesthetic allure, an unwavering passion for traditional elegance, an extensive understanding of fabrics, and an ardent devotion to the intricate art of zardozi, Sakina rapidly ascended to the summit of success, giving birth to the globally revered fashion label, Needle Eye.

Her remarkable creations have found their way into the wardrobes of discerning clients spanning the Middle-East, Europe, the United States, South-East Asia, and her homeland, India. She modestly claims her realm of expertise lies solely in clothing design, it is her relentless pursuit of perfection that has been the catalyst behind her triumphs.

The garments she curates, affectionately referred to as individual masterpieces for each client, are a testament to years of relentless toil and unwavering dedication. At the heart of Needle Eye’s allure lies its remarkable capacity for customization.


“We adhere to a meticulous process I affectionately call channelization, whereby the customer is involved in every step of the enchanting sartorial journey,”